Vlisco has become an International brand with a rich heritage and many heart-warming stories to tell. Stories of family history, inheritance and of fabrics that have deeper meaning and have even been awarded names of endearment by our consumers. A dedicated site highlights some of these unique names and stories (stories.vlisco.com). Our story is as such ever evolving.
Some of the stories highlighted in the ATELIERVLISCO collection:
FAN - VENTILATEUR
Vlisco designers frequently created patterns on commission. After travelling to Africa, Cees Kranz, the head of the design department at the time, and his successor, Frans van Rood, asked the designer to draw an electric fan.
In Niger they had seen several market vendors with electric fans in their stalls, which gave them a certain status. The pattern is still popular today.
Also known as Table Fan
This classic design, a depiction of a rearing horse, is generally known as the Jumping Horse. In Nigeria it is traditionally worn by Igbo women at their women’s meeting in August. It is known as Je cours plus vite que ma rivale (‘I run faster than my rival’) in Ivory Coast, where it expresses the rivalry between wives because the rearing horse looks as if it were about to run in a race.
You don't get married with empty hands. In every region of Togo, before marrying, the young woman gets ready by putting together her baby clothes, her crockery and a wardrobe full of wax fabric.
Above all, with the help of her parents, her mother in particular, she must have an economic activity which generates an income and a small sum to start up the household. This gives her some financial independence from her husband. In this culture, it is said that when a girl is wed with love as her only baggage, she runs the risk of returning to her mother's arms in tears very quickly.