Louisa via Roma




LUISAVIAROMA and VLISCO unveil Morphic Clutch

LUISAVIAROMA and VLISCO have co-created a limited edition MORPHIC Clutch (27X39cm) based on VLISCO’S unique authentic and outspoken prints & fabrics. The bags blend seamlessly with the ENTHNO-MORPHIC theme of broken boundaries and global tribes. The collaboration extends to further limited edition products such as stylish printed head wraps, fun VLISCO sticker sheets and a unique book containing an amazing selection of around hundred iconic prints from the rich VLISCO archives.

“We are very excited about our collaboration with luxury fashion icon LUISAVIAROMA. The co-created morphic clutch represents a dramatic new and modern expression of our heritage” says Elbert van Hunnik of ATELIERVLISCO. He adds: “FIRENCE4EVER is the ideal arena to prelude Vlisco’s expressive design attitude and we look forward to making a real impact in the store and at the event”.

The morphic clutch is made in Italy and features ten heritage prints in pop-art designs across just 91 pieces, individually numbered.

No two pieces in the series are the same as a result of the Vlisco’s authentic print procedure in The Netherlands, which makes every square cm of Vlisco fabric truly unique. Each piece incorporates leather detailing, a maxi suede fringe and a neoprene interior. A certificate guarantees the authenticity of the Vlisco fabric and tells the story of each print.

The morphic clutch is available at the LUISAVIAROMA store in Florence and on www.luisaviaroma.com. The Florence store will be substantially themed with further examples of the collaboration. All in-store mannequins will make an ETHNO-MORPHIC fashion statement by expressing Vlisco prints through XL installations. The collaboration campaign runs for the 2014 Spring/Summer season.

Vlisco has been creating its unique textiles in the Netherlands since 1846. The special wax process originates from batik techniques and the fabric is recognizable for its unique design, colors and wax effects. Elbert van Hunnik explains further: “ATELIERVLISCO is an experimental platform for Vlisco and enables innovative collaborations with iconic partners who understand our heritage and share our vision.”

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From the 4TH to the 6th of January 2014, the most celebrated fashion bloggers and trendsetters will come together at LUISAVIAROMA for the 8th edition of FIRENZE4EVER. During the three-day event, LUISAVIAROMA will host exclusive photo shoots and styling sessions to create unique looks celebrating fashion’s new culture clash, interpreting next season’s trends using catwalk collections from top international designers.

FIRENZE4EVER celebrates fashion, but above all it celebrates Florence and its most precious resource: its culture. On January 6th the FIRENZE4EVER Closing Dinner Party will be held in the 350-year-old Pergola Theatre, one of the oldest and most beautiful theatres in Europe.

Described by Billboard as “the artist who shocked the blogosphere” with her first EP “1991”, American rapper Azealia Banks will perform in an exclusive live event at her only stop in Italy on her tour.”

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